Spotify has become the number 1 go-to app to listen to new music worldwide. The app has been downloaded more than 1 billion times from the Apple Store and Google Play. The app has 433 million active users globally in the second quarter of 2022. There has been an increase of more than 60 million in just one year.
Daniel Ek and Martin Lorentzon established Spotify as a small start-up in Stockholm, Sweden. They launched the platform in 2006 due to the growing problem of music industry piracy. According to EK, Spotify stems from SPOT and IDENTIFY.
Keep reading to know more mind-boggling statistics about Spotify towards the end of 2022.
Spotify – The most loved music app worldwide
The ability to access information for free has been the main reason for the growing popularity of the platform, even though several other variables, including its target demographic and economic strategy, also played a role.
Users can sign up for the app using their email address or log in through Facebook to access the content. Users now have the option to begin streaming music without committing to anything or paying a monthly subscription price.
Now that this has been addressed, let’s explore the Spotify consumer base and examine the various Spotify statistics.
Facts & Stats
1. Spotify Market value - $16.43B
The market capitalization of Spotify is $16.43 billion as of November 2022. According to our research, this places Spotify as the 989th most valuable corporation in the world.
2. Spotify Total amount raised - $2.1B
According to the most recent statistics, Spotify has raised $2.1B in fundraising over 18 rounds. Their most recent funding came from a Post-IPO Equity round on February 25, 2021.
3. Spotify uploads 60,000 songs daily
Jeremy Erlich, Spotify’s Co-Head of Music, claims that the company adds 60,000 new songs every day. In a single year, that translates to 22 million tracks uploaded. Additionally, it implies that every 1.4 seconds, a new song is added to Spotify.
4. Spotify’s popular podcast genre
The Society & Culture subgenre of podcasts is the most popular among Spotify subscribers. This genre includes journalism, LGBTQ+ voices, food culture, and more.
5. Spotify most listened-to artists
As of November 2022, The Weeknd and Taylor Swift are the male and female artists on Spotify with the most monthly listeners, respectively.
6. Spotify’s total number of podcasts available
It’s not unusual to consume a podcast and then wonder what to start listening to next. With over 4 million podcasts available on Spotify, there are plenty of options.
7. Spotify total playlists
Currently, Spotify has over 4 billion playlists, covering a wide range of genres. One billion new playlists were made in 2020.
8. Spotify for pets
71% of pet owners use Spotify for their animals, assuming they enjoy songs.
9. Spotify’s total number of artists
Over 11 million artists and creators are presently reportedly using Spotify’s platform.
10. Premium users vs Freemium users
The world’s largest music streaming service, Spotify, claimed 195 million paid users in the third quarter of 2022 and 240 million ad-supported (i.e. free) listeners.
11. Spotify’s real-time lyrics
The business declared that it would roll out a Lyrics feature to all of its users globally. Regardless of whether you’re using the free or premium version, this is accessible. The cooperation between Spotify and Musixmatch allows for the inclusion of the feature.
12. Spotify gender demographics
According to data, women account for 56% of Spotify’s user base, making them the platform’s somewhat more popular demographic. Only 44% of Spotify users are men.
13. Spotify age demographics
Although the average age of Spotify users has been slowly rising over the years as music streaming becomes the most popular listening medium for all ages, the bulk of users is under the age of 35.
14. You can buy Spotify stocks
You must pay cash to purchase Spotify stocks. The initial step is to deposit the money through your broker. The two methods of depositing money that is most frequently used are bank transfers and credit/debit cards. You can deposit money with some brokers using different electronic wallets like Paypal and eToro.
15. Spotify logo & colors explained
Black, white, and green are the three colors used in the logo. Green conveys a cheerful, contemporary vibe. Black is used to signify elegance, the future, and power or authority. Black and green are contrasted with white to provide visual interest.
The current version of the Spotify logo is a circle with three curved lines in the middle, although the original had a rectangle beneath the name. The circle is a global symbol of community and acceptance, while the curving lines are meant to represent sound waves or connectivity.
16. Spotify premium = Free Hulu account
Hulu’s ad-supported plan is now available to Spotify Premium subscribers at no additional cost to their membership. However, this service is currently only accessible to the U.S.
17. Spotify’s target audience?
72% of Spotify users are older millennials. The age range of these users is also between 25 and 34, which accounts for 29% of them.
18. Recover your deleted Spotify account
The technology of Spotify temporarily disables access to recently deleted accounts for a certain period. A user must immediately get in touch with Spotify customer service to have their deleted account restored. Once an account has been removed, no person can reinstate it independently.
19. Apple music is the #1 competitor of Spotify
There are roughly 60 million active monthly subscribers of Apple Music. As a result, it is one of Spotify’s main rivals. However, according to its financial report, Spotify has around five times more monthly active users
20. 4 million songs have never been played
According to Spotify statistics from 2022, 20% of the available songs have never been listened to on the platform.
21. Unskippable Spotify ads
Users of the free version of Spotify are unable to skip adverts while listening to music. The only way to get around this is to purchase a $9.99 monthly plan for the platform’s premium subscription. One of the primary ways Spotify generates revenue on its platform is through advertisements.
22. Spotify bans as blockers
Multiple accounts that had broken this agreement have been terminated after these revised rules. These accounts will be blocked from using Spotify’s services and cannot be reclaimed.
23. Spotify’s slogan is, “Music is for everyone.”
Users of the Spotify service can listen to their favorite songs and daily find new music. Their tagline highlights the fact that their music library is vast enough to accommodate all user’s musical preferences.
Overall, these astounding Spotify numbers highlight how widely used the platform has become. It’s not surprising that its user base keeps expanding given the availability of millions of music, podcasts, and other information.